Salon Santa Cruz

STYLIST-OWNER and hair expert extraordinaire, Santa Cruz has been making women and men look great and feel special for over twenty years. The Salon that carries her name moved to its current location in lower midtown Manhattan in 1993 and has continued to grow in popularity, servicing a loyal and enthusiastic clientele.

Santa started her career in fashion and beauty as a runway model. Discovering a special instinct and talent for working with hair and make-up, she landed a job at Glemby International and worked her way up in management. She earned her certification as a Hair Colorist with Perma of Paris, the Parisian-based company that was a leader in hair color technology and hair education. Later, while working as a Revlon Educator Santa also became knowledgeable in relaxing and other texturing treatments and she also studied with Sassoon, Wella and other innovators in the industry.

The combination of her Puerto Rican decent and her insider's exposure to the world of fashion and beauty gave Santa a special perspective about the way so many women felt about themselves, especially in regard to their hair, It was apparent that those with curly hair often saw themselves as unattractive or at a disadvantage. While especially true for women of color, it was also true for many Caucasians who had curls,

waves or kinky locks. The standard, idealized barometer for measuring beauty was sorely lacking in variety, creativity and reality. Straight blond tresses could be gorgeous, but what about the range of all the other possibilities?

Santa saw that pairing the right technique and hair type with a given texture and the correct product achieved fantastic results. Those around her who saw what she was accomplishing began to take note. Finally --someone understood and knew what to do with hair that was curly, kinky, thin, soft or coarse. Regardless of hair type, Santa made women and men look and feel beautiful. A niche was filled and Santa Cruz succeeded in establishing a beauty and grooming retreat that targeted curly hair while servicing a wide variety of people, delivering high style and quality treatments.

Along the way, Santa has built a team of styling experts to compliment her vision. The staff at Salon Santa Cruz is as diverse in their specialties as the clientele they serve. There are curly hair experts, coloring experts and those who are especially knowledgeable in texturizing, razor cutting, straight hair techniques, corrective treatments, weaving, etc. Everyone she hires has demonstrated abilities and has experience at leading salons, like Bumble and Bumble, Sassoon and others. Additionally, her own training program produces stylists she has trained herself.

The Salon Santa Cruz clientele has grown to include women and men from the Greater New York area and many who make appointments from out of town. Clients run the gamut from business VIP's in advertising, broadcast, finance and fashion, to Moms, Dads, students. and a few celebrities who come in whenever visiting New York. No matter who a customer is, Santa's underlying rule is that once you walk through the door, YOU are the VIP. And, there is definitely no bad hair!

A wife and mother of two wonderful boys, Santa Cruz has kept her style-savvy esthetic while cultivating a beauty and grooming retreat with affordable prices, an atmosphere that is comfortable, unpretentious and friendly, and services that unfailingly provide the cutting edge of classic looks as well as new hair styling trends.

Please Call : 212-684-2386

Please Call : 212-684-2386